Cost Benefit Analysis in Environmental Friendly Marketing
| Autor: | Loukas Bellonias |
|---|---|
| EAN: | 9783640228096 |
| eBook Format: | PDF/ePUB |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 12.12.2008 |
| Kategorie: | |
| Schlagworte: | Analysis Benefit Consumption Cost Environmental Friendly Marketing Sustainable |
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Seminar paper from the year 2008 in the subject Environmental Sciences, Technical University of Munich, course: Sustainable Consumption, language: English, abstract: In this article we first define and describe the concept and main points of environmental friendly marketing. We present the six important steps that must be followed to have a successful marketing strategy. We make a short introduction into cost benefit analysis, present the basic points of the cost benefit analysis theory and define the various types of benefits and costs.
As a conclusion, an example in the sector of 'passive' houses (Niedrigenergiehäusern) is presented, in order to evaluate the options that a consumer has to choose from, when facing the residence dilemma.
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