Critical Evaluation of Internet Advertising
Autor: | Marcella Vurro |
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EAN: | 9783640526260 |
eBook Format: | ePUB/PDF |
Sprache: | Englisch |
Produktart: | eBook |
Veröffentlichungsdatum: | 02.02.2010 |
Kategorie: | |
Schlagworte: | Banner E-Mail Effectiveness Internet Advertising Internet Werbung Vorteile Nacht Keyword Advertising Marketing Microsite Mobile Advertising Online Advertising Online Kommunikation Online Marketing Online Werbung Web 2.0 Website Werbung |
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Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: very good, Liverpool John Moores University, course: Integrated Marketing Communication, language: English, abstract: The essay is focussing on a critical evaluation of online advertising. It examines different online advertising instruments, such as banner, websites, keyword advertising etc. and identifies the advantages and disadvantages of online advertising.