Strategic Planning and Implementation plan on the example of a digital communication agency
| Autor: | Marcella Vurro |
|---|---|
| EAN: | 9783640333943 |
| eBook Format: | ePUB/PDF |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 27.05.2009 |
| Kategorie: | |
| Schlagworte: | Advertising agency Balanced Scorecard Beispiel Example Marketing Online advertising Stakeholder analysis Strategic planning Strategische Planung Werbeagentur Werbung |
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Seminar paper from the year 2009 in the subject Business economics - Company formation, Business Plans, , language: English, abstract: The following Strategic Planning and Implementation assignment deals with an online advertising agency, that is embedded into a worldwide operating agency network, in the following called 'group'. The below developed strategic plan is designed to give a structured approach to the achievement of the company's objectives.
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