Customer Centricity in New Product Development
| Autor: | Ute Rademacher |
|---|---|
| EAN: | 9783662676974 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 30.10.2023 |
| Untertitel: | Radical Customer Orientation as the Key to High-potential Innovations |
| Kategorie: | |
| Schlagworte: | Consumer Psychology;New product development;Consumer Centricity;Product concepts;Innovation;Customer Centricity;Product Development;Concept Writing;Brand Psychology;Design Thinking;Management Consulting;IT Development;Digital Psychology |
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The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.
Ute Rademacher has more than 20 years of experience in qualitative psychological market research and innovation support. Through research, training and customer workshops in the field of consumer goods and b2b, the professor of consumer psychology has provided research and consulting support for the development of innovations in areas ranging from apps to dental hygiene.
Ute Rademacher has more than 20 years of experience in qualitative psychological market research and innovation support. Through research, training and customer workshops in the field of consumer goods and b2b, the professor of consumer psychology has provided research and consulting support for the development of innovations in areas ranging from apps to dental hygiene.
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