Definition and Analysis of the Market for the Porsche 911 in Germany
| Autor: | Mehren, Andreas |
|---|---|
| EAN: | 9783668304307 |
| Auflage: | 001 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 24 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 27.09.2016 |
| Untertitel: | A Market Analysis |
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Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The scientific assignment consists of a market analysis and the market definition for the Porsche 911 in the German market from a marketing perspective. It includes internal and external aspects which are crucial for a successful marketing strategy. The analysis covers a general overview of the company and the respective product, followed by a customer analysis and the internal and external analysis. Instruments which have been used are the SWOT analysis, the PEST analysis and Porter¿s Five Forces. The document closes with a conclusion of the analysis.
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