Definition and Analysis of the Market for the Porsche 911 in Germany
Autor: | Andreas Mehren |
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EAN: | 9783668304291 |
eBook Format: | PDF/ePUB |
Sprache: | Englisch |
Produktart: | eBook |
Veröffentlichungsdatum: | 22.09.2016 |
Untertitel: | A Market Analysis |
Kategorie: | |
Schlagworte: | Germany Porsche Porsche 911 market analysis |
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Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The scientific assignment consists of a market analysis and the market definition for the Porsche 911 in the German market from a marketing perspective. It includes internal and external aspects which are crucial for a successful marketing strategy. The analysis covers a general overview of the company and the respective product, followed by a customer analysis and the internal and external analysis. Instruments which have been used are the SWOT analysis, the PEST analysis and Porter´s Five Forces. The document closes with a conclusion of the analysis.