Gaining a Comparative Advantage in the Sports Industry as a Tennis Service Provider in Hamburg, Germany. Design Thinking Methodology

Seminar paper from the year 2023 in the subject Sport - Sport Economics, Sport Management, grade: 1,0, Hamburg School of Business Administration gGmbH, course: Project Management, language: English, abstract: The report focuses on gaining a comparative advantage in the sports industry for a tennis service provider in Hamburg, Germany, by applying Design Thinking methodology. It explores the integration of Design Thinking and comparative advantage theories, using the case of Tennis GmbH to illustrate their application. The report demonstrates how Design Thinking can help the company innovate and create unique services, thereby achieving a comparative advantage. It also examines the theoretical aspects of these methodologies and their practical implementation in the business case of Tennis GmbH. The conclusion discusses the outcomes and limitations of applying these theories to Tennis GmbH's business model. In recent years, Design Thinking has gained widespread popularity in various fields, including business and management. In the context of a tennis service company, the adoption of Design Thinking can create a comparative advantage by allowing the company to differentiate itself from its competitors and offer unique and innovative products and services to its customers. But is that really so? A connection between those two theories has not yet been discussed in the literature. According to the theory of comparative advantage, firms can improve their competitiveness and profits by focusing on the production of goods and services in which they have a lower relative cost and trading with others who have a lower relative cost in the production of other goods. By using Design Thinking to create innovative products and services, a tennis service company can stand out from its competitors and potentially lower its production costs. The elaboration includes the view of two theories, Design Thinking and comparative advantage. In addition, a business case of a tennis service company is dealt with and the use of the theories is discussed. The aim is to show how these two theories can be brought together and how they build on each other. Finally, it should become clear whether the described business case was successful and whether further recommendations can be made.