Getting Innovation Right

Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking, Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace, With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space,

• Offers a framework of 7 key activities for results-driven innovation, from intelligence-gathering through execution
• Goes beyond abstract advice to offer hands-on approaches that are relevant and applicable in any organization
• The companion and follow-up to Seth Kahan's bestselling first book,Getting Change Right and FastCompany,com blog Leading Change

Grounded in market-based reality, Getting Innovation Right is an indispensable resource for leaders looking to drive results and move in fresh directions,

Seth Kahan is an executive strategy consultant and author, He works directly with CEOs on change and innovation initiatives and teaches over 25,000 professionals every year in conferences and professional seminars, He has worked with Royal Dutch Shell, World Bank, the Peace Corps, and many other organizations, His first book, Getting Change Right, was a Washington Post bestseller, and he writes regularly for Fast Company's website, He lives in Bethesda, Maryland, with his wife, daughter, and son,