Getting Innovation Right
| Autor: | Seth Kahan |
|---|---|
| EAN: | 9781118461440 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 11.02.2013 |
| Untertitel: | How Leaders Leverage Inflection Points to Drive Success |
| Kategorie: |
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Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space.
- Offers a framework of 7 key activities for results-driven innovation, from intelligence-gathering through execution
- Goes beyond abstract advice to offer hands-on approaches that are relevant and applicable in any organization
- The companion and follow-up to Seth Kahan's bestselling first book,Getting Change Right and FastCompany.com blog Leading Change
Grounded in market-based reality, Getting Innovation Right is an indispensable resource for leaders looking to drive results and move in fresh directions.
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