How Are Chatbots Used in Digital Marketing? An Introduction
| Autor: | Anonymous |
|---|---|
| EAN: | 9783346108722 |
| Auflage: | 001 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 16 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 11.02.2020 |
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Essay from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 89%, Cologne Business School Köln, language: English, abstract: This essay aims at giving an introductory understanding of the usage of chatbots within the context of Digital Marketing. The rapid increase in the deployment of "artificial intelligence" AI, has transformed the business scene permanently. Customers regularly interact with automated devices that help them serve their needs themselves (Pfund, 2018). Chatbots play essential roles in the business marketing landscape and other fields. The essay begins by laying out its research methodology, followed by an extensive overview of the different types of chatbots. In a third part, Danish company Wiredelata and its exemplary usage of chatbots is quickly shed light on before the following, concluding remarks.
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