Leading Pharmaceutical Innovation
| Autor: | Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz |
|---|---|
| EAN: | 9783540776369 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 19.02.2008 |
| Untertitel: | Trends and Drivers for Growth in the Pharmaceutical Industry |
| Kategorie: | |
| Schlagworte: | Drug Discovery Forschung & Entwicklung Globalization Innovation Management Pharmaceuticals Productivity R&D Management business development innovation management science and technology strategy |
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Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.
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