Marketing Libraries in a Web 2.0 World
Autor: | Dinesh Gupta, Réjean Savard |
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EAN: | 9783110263534 |
eBook Format: | |
Sprache: | Englisch |
Produktart: | eBook |
Veröffentlichungsdatum: | 14.07.2011 |
Kategorie: | |
Schlagworte: | Marketing World Wide Web |
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Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Réjean Savard, Université de Montréal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India