One Strategy
Autor: | Iansiti, Marco Sinofsky, Steven |
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EAN: | 9780470560457 |
Sachgruppe: | Wirtschaft |
Sprache: | Englisch |
Seitenzahl: | 320 |
Produktart: | Gebunden |
Veröffentlichungsdatum: | 01.11.2009 |
Untertitel: | Organization, Planning, and Decision Making |
Schlagworte: | Business / Economics / Finance |
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Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book-written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-describes how you can drive innovation by connecting the potential of strategic opportunities to the impact of operational execution. * Lessons from the unique combination of real-world experience managing a large scale organization with academic research in strategy and innovation * Reveals what it takes to align a complex organization around one strategy, manage its execution, and reach for "strategic integrity" * Written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-a combined forty years of management and research experience * A unique perspective on strategy development, alignment, and execution Drawn from Sinofsky's internal Microsoft blog where he communicated some of the management processes the team put to work while developing a 4,000 person, multi-year project-Microsoft Windows 7-One Strategy shares the hard-won insights you can use to successfully make the leap from strategy to execution.