Organizational Cultures of Remembrance
| Autor: | Daniel Mai |
|---|---|
| EAN: | 9783110420685 |
| eBook Format: | ePUB/PDF |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 19.05.2015 |
| Untertitel: | Exploring the Relationships between Memory, Identity, and Image in an Automobile Company |
| Kategorie: | |
| Schlagworte: | Organizational memory; organizational identity; corporate history management; organizational ethnography |
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Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of organizational remembrance inthe German automobile company Audi AG from a cultural perspective. By dissecting the relationships between memory, identity, and image in a business setting, this study makes sense of the complex cultural forces at work in the corporate handling of the past, the present, and the future.
Daniel Mai, Justus-Liebig-University Giessen, Germany.
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