Remote Service Technology Perception and its Impact on Customer-Provider Relationships
| Autor: | Stefanie Paluch |
|---|---|
| EAN: | 9783834969361 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 01.10.2011 |
| Untertitel: | An Empirical Exploratory Study in a B-to-B-setting |
| Kategorie: | |
| Schlagworte: | Customer Relationship Management Qualitative Research Methods Remote Services Service Technology Technology Perception |
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Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers' holistic remote service experience and derives theoretical propositions that reflect main influence factors.
Dr. Stefanie Paluch received her doctorate at the Department of Marketing, TU Dortmund University under the guidance of Prof. Dr. Hartmut H. Holzmüller and Prof. Dr. Florian v. Wangenheim.
Dr. Stefanie Paluch received her doctorate at the Department of Marketing, TU Dortmund University under the guidance of Prof. Dr. Hartmut H. Holzmüller and Prof. Dr. Florian v. Wangenheim.
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