Saving Face in Business
| Autor: | Merkin, Rebecca S. |
|---|---|
| EAN: | 9781137591739 |
| Auflage: | 001 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 300 |
| Produktart: | Gebunden |
| Veröffentlichungsdatum: | 16.09.2017 |
| Untertitel: | Managing Cross-Cultural Interactions |
| Schlagworte: | Cultural Studies International (Wirtschaft) Kulturwissenschaften PR Public Relations Wissenschaft / Kulturwissenschaften Öffentlichkeitsarbeit |
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This book explains the subtle maneuvers of what researchers call ¿facework¿ and demonstrates the vital role it plays in the success or failure of cross-cultural interactions. Building on Geert Hofstede¿s seminal research on cultural dimensions, Merkin synthesizes more recent research in business, communication, cross-cultural psychology and sociology to offer a model for better understanding facework. Additionally, Merkin¿s model shows how particular communication strategies can facilitate more successful cross-cultural interactions. The first book of its kind to focus on the practical aspects of employing face-saving, it is a needed text for academics, students, and business professionals negotiating with organizations from different cultures.
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