Saving Face in Business

This book explains the subtle maneuvers of what researchers call 'facework' and demonstrates the vital role it plays in the success or failure of cross-cultural interactions. Building on Geert Hofstede's seminal research on cultural dimensions, Merkin synthesizes more recent research in business, communication, cross-cultural psychology and sociology to offer a model for better understanding facework.  Additionally, Merkin's model shows how particular communication strategies can facilitate more successful cross-cultural interactions. The first book of its kind to focus on the practical aspects of employing face-saving, it is a needed text for academics, students, and business professionals negotiating with organizations from different cultures. 

Rebecca S. Merkin is Associate Professor at Baruch College CUNY, USA. She has published over twenty peer-reviewed articles on cross-cultural studies of communication and saving face in journals such as the Journal of Intercultural Communication Research, Cross-Cultural Research, the Journal of Behavioral and Applied Management, and Intercultural Communication Studies. Prior to academia she worked in management at McKinsey & Company, TPF&C, and Merrill Lynch. 

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Saving Face in Business Merkin, Rebecca S.

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