The Influence of Culture and Personality on Customer Satisfaction
| Autor: | Franziska Krüger |
|---|---|
| EAN: | 9783658125578 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 23.02.2016 |
| Untertitel: | An Empirical Analysis across Countries |
| Kategorie: | |
| Schlagworte: | Big Five personality traits Confirmation-/Disconfirmation-Paradigm Hofstede International Market Research Measurement Invariance Zone of Tolerance |
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Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
Dr. Franziska Krüger completed her doctoral thesis under the supervision of Prof. Dr. Birgitta Wolff at the Otto-von-Guericke-University Magdeburg, Germany. Currently, she is press spokesperson of the Ministry for Research and Economic Affairs, Saxony-Anhalt.
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