The Marketing Bible

In today's competitive environment no business can afford to ignore marketing. The discipline, which was devised as a business adjunct in the 1950s but didn't really start spreading until the 60s, now forms a crucial pillar of business management, planning and strategy. It is woven into the fabric of all business function, whether we realize it or not, and successful companies leverage its effect by applying the principles right throughout the business process. Some of it might be seen as commonsense (though commonsense is actually quite uncommon!) but the structure, concepts and systems required to make it happen in a coordinated and successful way can often be quite complex. Nobody could be expected to be expert in every single aspect of the discipline but it as well to know at least the rudiments of the different elements so that, when you make a decision you at least have some idea of its likely impact. This book will help you get to grips with those basics and set you on the road to being a marketing led - and hopefully more effective - business.

Michael Marcovici was born in Vienna in 1969. He became interested in technology, especially electronics and mathematics, at the age of seven. By 12, he had worked as a programmer, and quit school at 17. He then started his first business in the financial field, publishing analysis on the financial markets a stock newsletter and managing funds, . From 1995 on he was the publisher of werk-zeug, a technology and art magazine, as well as streetfashion, a magazine featuring fashionable people on the streets of the world. He was also active as a software developer and inventor. Marcovici holds international patents for climbing equipment, bicycle gears, trading systems and electronic payment systems In 2001 Marcovici started to publish books on various polarizing topics from gun laws over finance, technology, society and much more. Marcovici is usually working together with bloggers and experts to give the reader a good overview over the topic from different angles and point of views.