The Marketing Strategy of the foreign Hypermarket Wal-Mart in China
| Autor: | Gundrum, Nicola |
|---|---|
| EAN: | 9783656300823 |
| Auflage: | 002 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 20 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 24.11.2012 |
| Untertitel: | Is Wal-Mart¿s Marketing Strategy adapted to the Chinese Market? |
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Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Shanghai University, language: English, abstract: Wal-Mart entered the Chinese market and opened its first Supercenter and Sam¿s Club in Shenzhen in 1996. Currently, Wal-Mart operates a number of store formats in China including Supercenters, Sam¿s Clubs, and Neighborhood Markets. Right now Wal-Mart has 190 units in 101 cities, and created over 50,000 job opportunities across China. This gives a first impression on the rapidly expansion of Wal-Mart in China. In this assignment the Chinese market as well as Wal-Mart's marketing strategy referring to the Chinese market are analyzed.
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