The Marketing Strategy of the foreign Hypermarket Wal-Mart in China

Autor:	Nicola Gundrum
EAN:	9783656300182
eBook Format:	ePUB/PDF
Sprache:	Englisch
Produktart:	eBook
Veröffentlichungsdatum:	31.10.2012
Untertitel:	Is Wal-Mart's Marketing Strategy adapted to the Chinese Market?
Kategorie:	Wirtschaft
Schlagworte:	Mar Wal-Mart Wal-Mart China Wal-Mart Marketingstrategie Wal-Mart marketing Wal-Mart marketing strategy Walmart Walmart China Walmart Marketingstrategie Walmart marketing Walmart marketing China Walmart marketing strategy hypermarket China

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Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Shanghai University, language: English, abstract: Wal-Mart entered the Chinese market and opened its first Supercenter and Sam's Club in Shenzhen in 1996. Currently, Wal-Mart operates a number of store formats in China including Supercenters, Sam's Clubs, and Neighborhood Markets. Right now Wal-Mart has 190 units in 101 cities, and created over 50,000 job opportunities across China. This gives a first impression on the rapidly expansion of Wal-Mart in China. In this assignment the Chinese market as well as Wal-Mart's marketing strategy referring to the Chinese market are analyzed.