EAN: | 9783319846873 |
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Sachgruppe: | Wirtschaft |
Sprache: | Englisch |
Seitenzahl: | 244 |
Produktart: | Kartoniert / Broschiert |
Herausgeber: | Connolly, John Dolan, Paddy |
Veröffentlichungsdatum: | 03.08.2018 |
Untertitel: | A Figurational Approach to People, Organisations, and Markets |
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Examines both commercial and non-commercial settings as well as several interconnected functions and domains such as the wine, brewing, and oil industries, marketing, management, and human resource practices Responds to a fast emerging trend to use a sociological lens in the study of marketing, not limited to specialisms such as consumer behaviour or advertising Brings an innovative lens to understanding how marketing and promotional activities are organized, and the people and processes involved