Uncover the Hidden Power of Television Programming
Autor: | Clancy, Kevin J. Lloyd, David W. |
---|---|
EAN: | 9780761915829 |
Sachgruppe: | Politikwissenschaft |
Sprache: | Englisch |
Seitenzahl: | 246 |
Produktart: | Kartoniert / Broschiert |
Veröffentlichungsdatum: | 24.08.1999 |
Untertitel: | ... and Get the Most from Your Advertising Budget |
92,30 €*
Die Verfügbarkeit wird nach ihrer Bestellung bei uns geprüft.
Bücher sind in der Regel innerhalb von 1-2 Werktagen abholbereit.
Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.