Understanding Proactive Customer Orientation
| Autor: | Dennis Herhausen |
|---|---|
| EAN: | 9783834968913 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 31.08.2011 |
| Untertitel: | Construct Development and Managerial Implications |
| Kategorie: | |
| Schlagworte: | Customer Needs Kundenbedürfnisse Market Research Markforschung Marktorientierung |
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Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
Dr. Dennis Herhausen completed his doctoral thesis under the supervision of Prof. Dr. Marcus Schögel at the Institute of Marketing at the University of St. Gallen.
Dr. Dennis Herhausen completed his doctoral thesis under the supervision of Prof. Dr. Marcus Schögel at the Institute of Marketing at the University of St. Gallen.
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