Brand and marketing communication in golf
| Autor: | Charlotte Kierdorf |
|---|---|
| EAN: | 9783656326625 |
| eBook Format: | ePUB/PDF |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 29.11.2012 |
| Kategorie: | |
| Schlagworte: | Branding Communication Golf Marketing Sponsoring Sport |
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Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Bergisch Gladbach, course: Business English, language: English, abstract: 1. Introduction 2. Theoretical basics -What is 'marketing communication'? -What are the objectives of it? -How does 'marketing communication' work? -What is a brand? What is 'brand equity'? 3. Practical part -Why is the golf market an attractive communication platform? -Which elements of brand and marketing communication could a company use in golf? -Example of the company/ brand 'NIKE Golf' 4. Conclusion Objectives -Learn about key aspects of brand and marketing communication in general and in golf -Adopt the theoretical knowledge in golf using the example of NIKE
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