Grundlagen der Mediaplanung
Autor: | Pepels, Werner |
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EAN: | 9783428187584 |
Sachgruppe: | Wirtschaft |
Sprache: | Deutsch |
Seitenzahl: | 618 |
Produktart: | Kartoniert / Broschiert |
Veröffentlichungsdatum: | 05.07.2023 |
Schlagworte: | Absatz / Marketing Business / Management Electronic Marketing - Online-Marketing Management Marketing Marketing / Electronic Commerce Vermarktung Werbung |
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»Basics of Media Planninf«: Media planning directs an advertiser's funds to advertising types and media in order to spread its message in the best possible way. This is an up-to-date and well-founded explanation of how this should be done. The author has long professional experience in advertising, and also a scientific background as a professor of marketing. The book is aimed at marketing managers as an update, at career entrants and changers in media planning and at business students for orientation.